Babitha Rosy Santhosh

SEO Checklist 1

The SEO Checklist  you Need

This comprehensive guide delves into the fundamentals of SEO, providing a clear understanding of the different types of SEO, keyword research, and technical considerations. By implementing on-page and content SEO strategies, building high-quality backlinks, and focusing on technical aspects such as website speed and mobile-friendliness, you can enhance your website’s search engine rankings and drive more organic traffic.

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Flipkart Advertisement Campaigns

4 Prime Points about Flipkart Advertisement Campaigns

If you are a new seller on Flipkart or any other online marketplace and want your products to be visible on Flipkart search pages, the only option is to run advertisement campaigns. To be organically visible you need to be in the silver tier or above and the only option for new sellers is to run Flipkart advertisement campaigns because Flipkart believes ‘Jo diktha hai, vo biktha hai’. So for your products to sell, it has to be visible.  Here is how you can run a campaign Running a campaign is not rocket science, anyone can do it. Login to the Flipkart seller panel and click on the ‘Advertising’ option from the main menu. Here you will find options to create a campaign under the Campaign Manager option, wallet and reports. Before you run a campaign ensure that you understand what a campaign is, different types of campaigns, what a wallet is and how it is used.  How to add money to your Flipkart Wallet Before you run an ad campaign, you need to add money to your Flipkart wallet. There are 2 ways in which you can add money to your Flipkart Wallet. You can either transfer money from your credit/debit card to Flipkart via the Net Banking method. Or you can opt for the COD option and give permission to Flipkart to withdraw money from your Flipkart payment balance. Once you have money in your Flipkart Wallet, you can start running campaigns.  Steps to Create a Flipkart Advertisement Campaign 4 Points to consider when you run a campaign You can review and create the campaign once you have given all the required details.  Recent Update There has been a recent update on ‘Flipkart Advertisement’ and there have been some major changes in how Flipkart will take up your money to run a campaign. Though the new user interface is active now (since 11-October 2023), the change has been effective since around the third week of August 2023. So if you noticed that money has been deducted from your Flipkart payment balance, then you can be sure that Flipkart used it to run your ad campaigns to keep them live. This was not the case earlier. There was an option ‘Till Budget Ends’ earlier, which is now available only with the Total budget campaign. It has been removed from the daily budget campaign. So if you do not give an end date the campaign will run endlessly taking money from your Flipkart balance to your wallet. So keep your eyes wide open and start checking your account balance. 

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Amazon GIF or Flipkart BBD - Who will win the battle

Amazon GIF or Flipkart BBD – Who will win the battle?

The festive season is around the corner and so is shopping time. No festival is complete without shopping and its big offer time from the top marketplace leaders – Amazon & Flipkart. Both have come up with the biggest online shopping festival – Amazon GIF or Flipkart BBD. Let’s have a look at what Amazon GIF and Flipkart BBD are.  Amazon Great Indian Festival (Amazon GIF) The Amazon Great Indian Festival is the biggest shopping festival on Amazon and this happens once a year. GIF or the Great Indian Festival on Amazon is specially curated for all online shoppers giving them unbelievable deals and offers. You can expect huge discounts and offers of up to 80% on select products. This year the Great Indian Festival is expected to start on 8 October and is expected to last for nearly or more than a week. Amazon Prime customers will benefit from this shopping festival as it gives them early access from 7th October to the deals and offers. Flipkart Big Billion Day  The BBD or Flipkart Big Billion Days sales promise crazy deals up to 90% on select products. Starting from 8th October, it will last up to 15th of October. Flipkart also gives early access to Flipkart Plus members. The sale applies to all verticals and even big brands. Flipkart assures that during the BBD sales, most of the products will have the best prices and lowest prices of the year.  Who will win the battle? As the sale day of GIF and BBD overlap each, it will surely put customers in a tight spot when deciding which platform offers the best deal. It will be a gala time for avid online shoppers planning to buy anything for this festival. It is also difficult to predict who will win the battle as the deals and offers will surely be tempting. The sellers on Amazon and Flipkart can expect a rise in sales compared to their regular daily sales. Amazon Kickstarter deals are already live whereas Flipkart has started to display the Sale price tag on the products. Both platforms have started to showcase their offer tags including Blockbuster deals, Freebie Central, etc. Happy Shopping!

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Content Management System

Know More About Content Management System

Content Management Systems (CMS) have revolutionized website design by allowing users, even those with no coding skills, to create and manage websites easily. Popular platforms like WordPress, Shopify, and Wix empower users to build various types of sites, from blogs to eCommerce stores. CMS offers benefits such as easy setup, SEO-friendliness, user-friendliness, extensive plugins, and cost efficiency.

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