Online Marketplaces

If you are a new seller on Flipkart or any other online marketplace and want your products to be visible on Flipkart search pages, the only option is to run advertisement campaigns. To be organically visible you need to be in the silver tier or above and the only option for new sellers is to run Flipkart advertisement campaigns because Flipkart believes ‘Jo diktha hai, vo biktha hai’. So for your products to sell, it has to be visible.  Here is how you can run a campaign Running a campaign is not rocket science, anyone can do it. Login to the Flipkart seller panel and click on the ‘Advertising’ option from the main menu. Here you will find options to create a campaign under the Campaign Manager option, wallet and reports. Before you run a campaign ensure that you understand what a campaign is, different types of campaigns, what a wallet is and how it is used.  How to add money to your Flipkart Wallet Before you run an ad campaign, you need to add money to your Flipkart wallet. There are 2 ways in which you can add money to your Flipkart Wallet. You can either transfer money from your credit/debit card to Flipkart via the Net Banking method. Or you can opt for the COD option and give permission to Flipkart to withdraw money from your Flipkart payment balance. Once you have money in your Flipkart Wallet, you can start running campaigns.  Steps to Create a Flipkart Advertisement Campaign 4 Points to consider when you run a campaign You can review and create the campaign once you have given all the required details.  Recent Update There has been a recent update on ‘Flipkart Advertisement’ and there have been some major changes in how Flipkart will take up your money to run a campaign. Though the new user interface is active now (since 11-October 2023), the change has been effective since around the third week of August 2023. So if you noticed that money has been deducted from your Flipkart payment balance, then you can be sure that Flipkart used it to run your ad campaigns to keep them live. This was not the case earlier. There was an option ‘Till Budget Ends’ earlier, which is now available only with the Total budget campaign. It has been removed from the daily budget campaign. So if you do not give an end date the campaign will run endlessly taking money from your Flipkart balance to your wallet. So keep your eyes wide open and start checking your account balance.